February 22, 2022 8:11 am Published by

How do you have your message received? 

In our sessions, it’s been common for me to remind leaders that people need to hear things seven times to hear it the first time. This is to ensure we’re repeating ourselves as leaders because we all hear things in our own way in our own time. When we’re ready. 

Only this doesn’t hold true any longer. 

New research suggests we need to hear things 20 times to hear it the first time. Why? 

What’s changed is the amount of communication coming at us all the time. Social platforms, time on a screen, the media and more.  

Perhaps it’s time to say more with less?