October 14, 2020 4:00 am Published by

Episode 77:

“Every person’s story is a gift. I’m honored every time I sit down with them, they are sharing a part of themselves with me.”

Leslie is a creative leader with two decades of storytelling, live event production and strategic planning, working directly with many high-profile clients. Leslie has established an excellent reputation leading production teams in the field and on the stage, telling stories throughout the world for CNN, PBS, and Harpo Studios. During her 13 year career at The Oprah Winfrey Show, she produced hundreds of segments and shows.

Leslie joined Long Story Short Media, a women-owned production company with offices in Washington DC and Minneapolis in 2016 to establish and lead the Minneapolis office, where she works with a diverse group of clients from Fortune 100 corporations such as UnitedHealth Group and for several well-known nonprofits organizations and family foundations.

Leslie’s work is focused on story strategy, developing creative initiatives, custom content, branded live events and corporate campaigns that engage the audience and provide an authentic and memorable experience. Leslie is a master in developing content for multi-use on any channel.

Leslie lives in Minneapolis, MN with her husband Jeff and her dog Sandy.

What you’ll learn about in this episode:

  • Leslie’s journey to becoming one of the top creative leaders in the country.
  • Why Leslie’s experience working for the Oprah WInfrey Show prepared her to become an exceptional creative leader.
  • Leslie’s expertise about branding and creating an engaging customer experience through storytelling and the biggest mistakes businesses make in not creating memorable or authentic brand experiences.
  • The lessons that have kept Leslie resilient throughout her career.
  • What keeps Leslie Unf

Resources:

Growth is Not a Straight Line

Leslie Grisanti is the Managing Partner and Executive Creative Director at Long Story Short Media, a creative content agency made up of network and syndicated television producers, award-winning journalists, writers, graphic designers, videographers, and editors. Her work is focused on branded live events, story strategy, developing creative initiatives, custom content, and corporate campaigns that engage the audience and provide an authentic and memorable experience. In this episode of the Intentional Greatness podcast, Leslie joins us to share her journey to becoming one of the top creative leaders in the nation.

The Entrepreneurial Mentality

Leslie has worn almost every creative hat you can think of, and as you would imagine, there is not an obvious line of progression when bouncing around from one gig to the next. Whether different networks, different shows, or different roles in new cities, Leslie’s career has always been an ongoing path. Leslie’s entrepreneurial mentality and spirit meant she was intuitive enough to trust her gut instincts and find opportunity where others could not. As long as she brought energy, tenacity, and grit to every bend in the road, she knew she would be just fine.

Working on the Oprah Winfrey Show

Leslie worked for Harpo Productions and the Oprah Winfrey Show in Chicago for more than 11 years. It was one of the hardest positions she ever held, but she learned how to procure customer experiences and develop a brand at the highest possible level. As you find your stride in your own careers, remember Leslie’s story and don’t let any experience go to waste. Whether it is one year or 15 years, there are relationships and lessons available to you that will set you up for the next step. Be magnetic to opportunity, and tackle every one with entrepreneurial tenacity.

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