March 10, 2021 4:00 am Published by

Episode 98:

Lacy Starling is the owner of multiple businesses. She’s also a college professor, mentor, and a fierce advocate for women in entrepreneurship. Lacy is the recipient of the Ernst & Young Entrepreneur of the Year award, and the Cincinnati Business Careers 40 under 40 award. She has been named to the Dean’s List of Teaching Excellence four times at the University of Cincinnati.

Lacy’s first company Legion Logistics, grew from a one woman startup in her basement, to a more than 20 million dollar company today. Legion has twice been named one of the Top 10 Fastest Growing Women Led Companies in the world by the WPO (Women Presidents Organization). In 2020, Lacy launched her consulting business Starling Consulting, a sales and strategy consulting firm focused on helping companies build an intentional business.

What you’ll learn about in this episode:

  • What Lacy thinks you need in order to sell anything
  • How to persevere through obstacles to become the most profitable
  • How to be successful in sales when not a traditional salesperson
  • A methodology for interviewing for new hires
  • What mistakes every new entrepreneur makes


Leveraging Your Strengths

Lacy Starling is the President of Legion Logistics, a logistics provider, and the Founder and Chief Strategist of Starling Consulting, teaching sales and marketing to entrepreneurs. Throughout her career, Lacy has managed to leverage her upbringing and strengths for success. The mindset that selling is simply believing, has allowed her to succeed with any product or industry. This week Lacy shares her empowering journey of entrepreneurship and success.

Persevering Through Challenges

Whether intentional or not, Lacy has overcome obstacles in her career with ease. Everything from divorce, industry recessions, to the pandemic – she manages to push through, often seeing greater success. Never backing down from a challenge, Lacy decided to use her free time to start a new business in 2020. Although, initially difficult – she was able to create a company that not only feeds her soul but is also profitable. One thing to learn from Lacy, is that 90% of sales is showing up. If you continue to push forward, you are bound to get results.

Being Intentional With Decisions

When Lacy’s business began to grow, she knew that it was necessary to grow her team. No one can be an expert at everything. It’s much better to outsource responsibilities, than attempt to be a Jack-of-all-trades. That said, Lacy believes that it’s very important to be intentional with new hires. She utilizes an interview methodology and sets a foundation for new employees. Finding the right team is critical for long term success, Lacy proves to us that it isn’t hard to know if you’ve found a good fit.

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