April 1, 2020 4:00 am Published by

Episode 50:

Janet Shapiro has over 25 years of experience working in public relations, business development, human resources and marketing in pharmaceutical, healthcare, device, non-profit organizations. She has also done work with C-Suite-level, expert cultivation campaigns and authors with diverse disciplines.

With a mission to provide top senior-level public relations counsel to corporations and non-profit organizations, Jan has worked both independently and with teams of other senior counselors on a variety of client matters including company and personal branding. Some of her high-profile media placements include features with MSNBC, CNBC, CNN, FOX, TIME, USA Today, US News & World Report, Washington Post, New York Times, Chicago Tribune, Wall Street Journal, Forbes, Fortune Entrepreneur, INC O, The Oprah Magazine, Elle, Self, People, Steve Harvey, and TODAY Show.

Corporate clients Jan has worked with include Aventis, Bayer, Schering-Plough, Glaxo -Wellcome, Pfizer, Quest Diagnostics, Kaplan Clinic, Sams Club, Revlon, Colony Group and Masterpiece Living along with over 125 individual personality cultivation campaigns.

What you’ll learn about in this episode:

  • Jan and Sue’s professional journey together
  • The importance of being able to speak out and find support during difficult times
  • What it means to lead with intuition in your personal and professional life
  • Sue’s perspective on work-life balance vs. work-life integration
  • How to manage your time as you chase perfection
  • Vision, traction, and health in your organizational success


The Unf<3ckwithable Movement

Jan Shapiro is the incredible Marketing and Communications Director at Say YESS! and she is the main reason people know who I am beyond the borders of Minnesota. But our relationship runs so much deeper than our work. Sometimes the people who help you aren’t the ones you expected to, and Jan and I have shared a lot over the last four years which has helped me push forward with my mission. Being unf<3ckwithable and maintaining a sense of certainty in yourself is a fleeting thing. None of us have it all the time, so it is important to have people who can support us during the times when we veer off course.

Give a Little Bit

The Unf<3ckwithable movement is all about getting the ok to raise your hand and speak out because when we are going through difficult times, being able to talk to someone goes an unbelievably long way. As Jan said, “the moment you give a little bit of you, other people will reciprocate it.” And to be a part of a community like that is to be a part of something much greater than yourself. Being able to lead with intuition and pick up on nuanced changes in the people around you creates a close, comforting environment that inspires everyone who gets to experience it.

Chasing Perfection

The issues of life impact your day-to-day and they are reflected in your business as well. We have talked about work-life integration time and time again because, whether you know it or not, you wear your imperfections for all to see and people can sense it when you’re struggling. By being proactive and putting it out in the open for discussion and support, we can improve as people, as women, and as leaders. Work-life balance is bullshit because we don’t live in a fantasy world. We should still strive for perfection, but we have to be realistic about how we define that.

Download Your FREE Chapter of Chasing perfection

Get the first chapter of Sue’s book, Chasing Perfection: Shatter The Illusion along with the companion toolkit, the Maximizing Success Journal!

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