February 3, 2021 4:00 am Published by

Episode 93:

Heidi J. Ellsworth is president of RoofersCoffeeShop® (RCS) and owner of HJE Consulting. She is also a founder of the Roofing Technology Think Tank (RT3) and National Women in Roofing (NWIR). Her passion is promoting the culture and professionalism of the roofing industry through RoofersCoffeeShop and her mission is to attract more people, particularly women, to work in roofing. Through her thought-leadership content on RoofersCoffeeShop and several other roofing publications and associations, she continues to promote diversity and inclusion inside and outside the roofing industry.

What you’ll learn about in this episode:

  • Heidi’s role in providing support for marketing strategy, sales success, and content development for roofing organizations
  • Heidi’s experience as a kick-ass woman in a male-dominated industry
  • How Heidi achieved work-life integration so she could pursue her dream career
  • Why you need to take down the rearview mirror and push forward regardless of what everyone around you is saying
  • What inspired Heidi to niche down with her business model, and how it has helped her expand
  • How Heidi navigated the challenges of 2020
  • Advice for leaders who are considering breaking out to do their own thing


Women in Roofing

Heidi Ellsworth has worked in the roofing industry since 1993 and has become a leader in the male-dominated field.. She served in leadership positions with many companies until breaking off to pursue her own venture. Heidi is currently a partner at RoofersCoffeeShop®(RCS) and the owner of HJE Consulting. She is also a founder of the Roofing Technology Think Tank (RT3) and National Women in Roofing (NWIR). In this episode of the Intentional Greatness podcast, Heidi shares how she managed to rise to the top of a male-dominated industry. She also discusses work-life integration in the trades, and provides advice for leaders who are interested in breaking out to pursue their passions.

Far From Impossible

Heidi’s father was a general contractor, so she grew up working in the trades. As a man who taught her women could do anything, Heidi never thought she would have any problems when she went back to that industry. But the reality is that women get hit on, disrespected, and disregarded in spite of what they bring to the table. On the other hand, there are so many more good men in roofing than there are not. In any industry, women face the threat of harassment, and they will have to work harder to earn respect, but it is far from impossible to succeed. Find a mentor, push through the b/s, and recognize your value. That will open up so many opportunities that you otherwise may have never considered.

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