I first met Junita Flowers, owner of Favorable Treats, when she was on a panel of three other business owners at the Minnesota Business Executive Breakfast Forum last fall. As she answered every question, I was struck by her candor and energy. Junita brings that energy to all she does, which included my interview with her for my “Inspiring Women” column in Minnesota Business magazine. In the feature, Junita shares about the obstacles she’s overcome and how we need to “let go to grow.”
“Junita has always had the entrepreneurial spirit, wanting to own a coffee shop since age 12. Her business, Favorable Treats, is the manifestation of that dream in the cookie business. Her journey wasn’t without its challenges. Junita had a thriving career in nonprofit management, and — once she had children — she left it to pursue the humble beginnings of Favorable Treats at a farmers market, working to be fully available as both Mom and business owner. It worked for a while, until the business grew.
With the guidance of a business consultant and her own “do it anyway” philosophy, Junita is more comfortable taking risks than ever before. She knows she must have the courage to let go to grow. This has led to increased success but also to a capacity crossroad. As she continues her journey, Junita makes a point to keep celebrating little and big wins because “Celebrating keeps me from focusing on the obstacles.””
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Categories: "Inspiring Women" Column, Videos and Podcasts