March 11, 2020 4:00 am Published by

Episode 47:

Female Leader | The Journey of Bramble Berry Handcraft Supplies

As the founder and CEO of Bramble Berry Handcraft Supplies, Anne-Marie Faiola is an exemplary female leader who believes that creativity should be infused into every successful business strategy.Female Leader | Growing with Your Business, with Anne-Marie Faiola She is a successful entrepreneur composed of a dynamic mix of resilience, tenacity, unshakeable motivation, and an unwavering passion for her craft. Bramble Berry Handcraft Supplies is the culmination of therapeutic hobby Anne-Marie picked up when she was just fourteen years old, and they specialize in selling soapmaking and DIY supplies to the masses. In the latest episode of the Intentional Greatness podcast, Anne-Marie joins us to share her story and explain how her role has evolved as the digital landscape changes and her company grows.

A Changing Digital Landscape

Anne-Marie quit her job as a correctional officer to sell soap on the weekends and teach people her craft during the week; the rest is history. Her business took off as she learned how to turn a profit on the internet and she used Bramble Berry’s explosive digital presence to start generating content and build a thought leadership position. Today, Anne-Marie is one of the top female leaders in her niche with over one hundred thousand blog readers per month and over twenty-three million views across all of her YouTube channel content. Any time a new digital tool comes around, Anne-Marie maintains an open mind and gives it a shot. Learning how to navigate the flux digital landscape has enabled her to breach the twenty million dollar mark in gross revenue.

Same Decisions, More Zeroes

It is hard to believe Anne-Marie started the business in her kitchen with funding on a credit, because ten years in, she employs over one hundred people in Whatcom County and is grossing over twenty million in revenue. But Anne-Marie is still the same passionate entrepreneur she was when she started Bramble Berry. She is the same skilled female leader that built her company into an icon of the DIY crafts industry, making the same difficult leadership decisions with more zeroes. Whether it’s regulations, web development, wages, or anything else, Anne-Marie is constantly overcoming new challenges as her business grows. To learn more about her story and what the future holds for Bramble Berry, listen to the latest episode of the Intentional Greatness podcast.

About Anne-Marie Faiola

Anne-Marie Faiola is the founder and CEO of Bramble Berry Handcraft Supplies (, a company that sells soapmaking and DIY supplies. From founding the business in her kitchen with funding on a credit card to employing over 100 people in Whatcom County, shes an in-the-trenches entrepreneur with many lessons learned along the way. She believes that creativity should be infused into every successful business strategy & that successful entrepreneurs possess a dynamic mix of resilience, tenacity and unshakeable motivation.

She is the author of Live Your Best Day Ever: Thirty-Five Strategies for Daily Success, where she shows that habit-based living is the key to hitting your goals, and three soapmaking books Pure Soapmaking, Soap Crafting, and Milk Soaps.

This mother of two active kids loves to offer advice on all things business, time management, creativity, and fitness to help provide inspiration to business owners while sharing her unconventional wisdom that has grown Bramble Berry.

What You Will Learn:

  • How Anne-Marie got started in DIY crafts
  • The challenges and opportunities Anne-Marie encountered as the digital landscape evolved
  • How Anne-Marie took Bramble Berry past twenty million in revenue
  • How Anne-Marie has transformed as a female leader as her company continues to grow
  • Best practices that help and sustain Anne-Marie at the helm of Bramble Berry
  • How Anne-Marie has coped with imposter syndrome throughout her journey


Download Your FREE Chapter of Chasing perfection

Get the first chapter of Sue’s book, Chasing Perfection: Shatter The Illusion along with the companion toolkit, the Maximizing Success Journal!

Categories: Uncategorized